• How generation.com hijacked the internet revolution
• Websites that pay their way
• How long should your web or email copy be?
• What is SEO?
• The true believers at Google
• What does SEO actually do?
• Google trashes everything you knew about SEO

• Seven Myths about Customers (and how customers kill businesses)
• The harm that "profit" does: God and the meaning of business
• Small is different
• Six long-term threats to small business
• Women in your business
• Intellectual Property: protecting what you can't see
• Crucifying the business evangelists
• What's in a (business) name?

• PR emergency!
• The power to move people
• How long should an ad or a brochure or a sales letter be?
• Yellow Pages advertising
• Who are you? And does it matter?
• 10 things your brochure should do that customers respond to
• When nothing works...
• Channels, repetition and links
• 8 essential reasons to blog for business

• Customer engagement strategies, business models and websites
• Blogs, e-newsletters, video, apps and publications
• Pay Per Click and other advertising
• Social media
• All about SEO
• Your website can do that

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• Computers and IT: a marketing failure
• CASE STUDY: Making a workshop more profitable
• CASE STUDY: Penetrating a "closed" market
• CASE STUDY: Building a media profile for IT training company
• CASE STUDY: Lifting membership
• CASE STUDY: Lifting membership