At GlideStrategic we concentrate on the services you need to effectively plan, write, promote and maintain your website:

• copywriting
• competitions
• channels, repetitions and links
• download offers
• forums and blogs
• functional specifications
• how long and big should it be?
• information offers
• on-line/off-line advertising
• the operational web (non-promotional functions)
• pay per click
• planning
• project management
• quick refreshes
• reviews
• SEO
• social media
• understanding Google's philosophy
• video
• website promotions including SEO
• website repairs (code fixes)
• word of mouth

Some resource articles you may find useful are:

• Websites that pay their way
• All about websites
• Website promotions (beyond SEO)

Websites have had a roller coaster history.

Created as a way for people to communicate, they were hijacked and hyped as a people-free sales tool. Over-promised and under-delivered, their appeal to business diminished with the dot.com crash.

Over the last decade however the web has been rebuilt from its roots as a communication tool, with a new social, interactive emphasis (Web 2).

At the same time it has acquired an increasingly essential business role as a pre-shopping tool. The internet is used by businesses and consumers to check out which products and companies they will put on their shopping list.

In many Australian industries over 80% of customers now visit a company's website before engaging with the company. This is true even in such "bricks and mortar" industries as home building.

The web is back in business, this time with a legitimate, central role in most business models.