• A long-term lifestyle trend away from membership and involvement towards a purchase-of-services model
• Increasing workplace complexity with many professionals having multiple skill areas and a choice of competing professional bodies
• Reduced employer support

Glide Strategic is experienced in helping professional bodies chart a growth course that is adapted to modern conditions. Typical steps include:

• Stronger involvement in training and certification, including administration of certification
• Systematic engagement with government including reviewing certification and standards legislation and enforcement
• Greater engagement with employer bodies
• Creative expansion of service areas
• More pro-active role in policy development for the sector
• Visible involvement in current issues including via select media
• Expansion of career development services including salary/packaging advice, disputes resolution and professional development training
• Regularly review of member needs and expectations
• Ongoing membership recruitment program
• Promotion to enhance the public standing of the profession

The good news is, the increased fees earned from a reinvigorated membership can offset the cost of the membership development – and then their ongoing fees add to future revenue.

Call us to discuss the way forward for your organisation. We understand that not-for-profit doesn't mean it's not fiercely competitive, or even life and death.