Glide is well qualified and experienced in market research, but we are focused on certain specific types of research all of which yield actionable business information; they solve problems or present opportunities.

We're don't much go for "snapshot" market surveys or "awareness measures". Most of our research is qualitative; it's about the emotional drivers people respond to, rather than a statistical description. It seeks to change what is, not measure it.

Our favourite tools are:

• OpenViewpoint™ – inside the heads of senior managers
• Customer viewpoint – how clients see you, how and why they respond to you, what they are really looking for, what motivates them
• Market potential – quick reviews of what's happening in a market segment, usually to determine its potential for you
• Market trends analysis – forward looking, what to prepare for, what to take advantage of
• Purchase triggers – the structural (long play) and contextual (immediate) factors that trigger decisions about a particular product or service
• Purchase blockers – structural and contextual purchase stoppers
• Focus groups, depth interviews – how you get to understand buyer emotions
• Quantitative surveys – sometimes they have a use