From the outside, the other man's market always looks greener. But from the inside it always has problems.

When you're thinking of expanding into a new market area, you need to know quickly what's happening in that market.

What are it's problems? What is it's future? How competitive is it? What advantages would you bring to the market?

Is it high-tech or low tech, high capital or low capital, easy to enter of surrounded by barriers? What is the skills supply like? What government regulation applies?

How profitable is it? Is it a nickel and dime industry or are there typically high margins? What are its customers like (are they like your customer)?

Glide Strategic specialises in quick market potential research.

This is mostly "desk research" that uses the internet and other published information sources plus off-the-record discussions with people within the industry and applicable government regulators.

Costs are modest; the information can help you quickly abandon a path that could have consumed a lot more energy – or give you the confidence to pursue further a possible new market expansion.