
| Decision Maker Research: OpenViewpoint™ |
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Sometimes the information you need to chart your best way forward is inside the heads of senior executives in other organisations. How do you get to it? A tick-the-box survey conducted by a student won't get them talking – it probably won't even get put through to them. In fact, a question probably won't get what you want at all... Glide have developed a technique for getting inside the heads of senior decision makers. We call it OpenViewpoint™. It uses qualified psychologists with senior level business experience as the interviewers; it builds trust before it asks questions – and it often gets its most valuable insights by not asking questions, but listening and analysing whatever the executive wants to talk about. Because OpenViewpoint™ actually explores the unknown (including what it is you don't know that you don't know) it can produce alarming results and – almost always – a surprise understanding of how better to move forward. Talk to us or read more about OpenViewpoint™ by downloading the detailed brochure. |





