Decision Maker Research: OpenViewpoint™ PDF Print E-mail

Sometimes the information you need to chart your best way forward is inside the heads of senior executives in other organisations. How do you get to it?

A tick-the-box survey conducted by a student won't get them talking – it probably won't even get put through to them. In fact, a question probably won't get what you want at all...

Glide have developed a technique for getting inside the heads of senior decision makers. We call it OpenViewpoint™.

It uses qualified psychologists with senior level business experience as the interviewers; it builds trust before it asks questions – and it often gets its most valuable insights by not asking questions, but listening and analysing whatever the executive wants to talk about.

Because OpenViewpoint™ actually explores the unknown (including what it is you don't know that you don't know) it can produce alarming results and – almost always – a surprise understanding of how better to move forward.

Talk to us or read more about OpenViewpoint™ by downloading the detailed brochure.