What's the difference between an email newsletter and a print newsletter?

An enewsletter is faster to get out and costs less to send. That's it. All the marketing fundamentals are the same.

This is true too of direct mail: the difference between direct mail and email is that an email campaign is faster to get out and costs less to send.

At Glide we cut our teeth on print newsletters and direct mail, so we learned the fundamentals from experience – but we were among the first to seize on the potential for enewsletters and email direct, selling our first services through advertising agencies.

Now our capabilities include managing the database using a software tool (MadBullet)we developed ourselves specifically for this function, and empowering you to run your own enews program via an easy-to-use creation and campaign management tool that we also developed ourselves, based on customer requests.

Call Glide Strategic for practical, hands-on advice and services to get your enewsletter program running and delivering.