For grabbing attention, video beats reading, hands down. That's why you can't read with the TV on.

Nothing communicates emotion faster than images. And watching is just so much less demanding than reading, so it's ideal for talking to stressed and harassed decison makers.

Broadcast quality video can be expensive, but you can a great business result fro a web video at a much lower cost. (A web video is intended to be viewed on a computer screen. It will focus more on functional than being artistic – and that's exactly what the YouTube generation expects.)

• Adding video is the fastest way to increase your website traffic and the time people spend on your website. Plus you can put it on you tube and other sites that draw more traffic.
• Video is the fastest ice-breaking introduction there is.  You can actually show people who you are and what you do, and move them from not knowing you to comfortable about doing business with you, in record time.
• Nothing sells a product better than showing it, especially if the product has instructions. Short product videos, from unpacking the product to using it, create buyer confidence and reduce post-sale problems. They are so cheap you can add lots of them to your website and Google loves them.
• If getting good people is your biggest problem, add a workplace video to your employment promotions. Show yourself at your best and it will pay off. And you'll look cool.
• Web videos are great for training too. You can have your own very specific, targeted, hands-on training videos that people can call up when they need them and study at their own pace. A powerful way to pass your corporate culture on to new staff too.
• You can replace your text-based newsletter with a video newsletter to dramatically increase your audience.
• Upgrade your business card and your emails with a "Two minute explainer" – a video you can email, that gives a traditional "elevator speech" with added visual impact. In two minutes, your contact can "get" what you do and be inspired by it.

Glide Strategic can produce web-videos at surprisingly low cost.

We can batch-produce up to three short videos from $1,200 (including GST, conditions apply).

Or we can produce longer, edited videos from $1,800.

Talk to us about your goals and we'll show you how video can help.