Most businesses that have done a newsletter will tell you it worked, sometimes in unexpected ways and often for quite a while after they did it.

For most organisations, newsletters (including e-newsletters) are far and away the most cost effective way to:

• Keep contact with clients in between their buy cycles, maintaining top of mind awareness
• Build credibility and positive regard, to strengthen the client relationship and increase the chances of their next purchase being with you.
• Encourage referrals
• Pull customer buy-cycles forward
• Cross sell, up-sell and accessorise – or just plain sell
• Promote events including sales
• Gather new prospects for you
• Get people to call you when they are ready to buy
• Help your sales people
• Delivery you more benefit from your community and environmental activities

Why then do most businesses fail to get newsletters out regularly?

It's because a good newsletter takes up too much management time, from people who already have jobs.

Newsletters work best when they are packed with valuable, useful, factual information that readers want. Not recipes, puff articles and filler.

The newsletter you write without writing

At Glide, we specialise in writing newsletters on behalf of clients. We've developed a process that produces quality reading clients are interested in, with minimum time cost and disruption to the organisation.

It works likes this. You appoint an editor. Together, we work out a schedule. For each edition, we hold an "editorial meeting" (it can be by phone) where you set out the themes and articles you want the next edition to reflect.

We then interview your people, appropriate to each article. Mostly we do this by phone at an appointed time (for example, when the interviewee is in transit – with a hands-free set). We write the article as they would have written it, gain their approval and complete the newsletter. Copyright, even a by-line, goes to them.

You get regular, effective newsletters, on time – without disruption.

Our services include writing and design for print and enewsletters and an enewsletter creation tool you can use to make your own professional quality enewsletters and campaigns.

We can provide just the bit you need, or give you a complete delivery service including database management and sending.