Good, old fashioned competitions can still work a treat.

What can you get out of them?

• Website traffic, that comes for the competition but sees all the other things your site is offering.
• Names and email addresses you can promote to, knowing they have some interest in your product.
• Referrals/pass-ons/viral contacts, where someone tells a friend about the competition.
• Increased awareness, maybe even a little buzz.

But be aware:

• Competitions can be a lot of work.
• People won't respond to weak incentives or badly structured competitions ("prizes" that are disguised purchase offers may do you more harm than good).
• There are some legal rules you have to abide by.
• A successful competition starts with a good database of contacts or traffic and builds on it, but competitions are not much good at creating the initial traffic.

You can call on Glide for advice is using competitions to grow your client base.