We write advertising for newspapers, magazines, outdoor, radio and internet.

Our advertising focuses on creating an emotion, defining an identity – and getting a response.

More importantly, we offer strategic analysis and advice on your advertising plans, including whether you even need it. You can't get this kind of impartial viewpoint from an advertising agency that exists to sell advertising. Surprisingly often, there are more effective alternatives.

Over the last decade the range of media open to advertisers has increased dramatically. People are exposed to ever more messages every day – that's advertising noise.

What it means is that the traditional media – press, radio and TV, which worked so well last century – are gradually becoming less effective as they become more expensive.

If your marketing strategy relies solely on traditional advertising, it's time for a review. You may get more customers for your dollar by mixing in some alternatives.

That's why fewer and fewer companies we work with are relying primarily on traditional advertising – or even using it at all.

See our articles on Yellow Pages advertising and copy length (including web copy length).

For internet advertising see on-line/off-line, SEO/WEO, social media and pay-per-click.