1.    iApps are cool. And that can translate into hot sales.
2.    An iApp is a statement that gets noticed in advertising-resistant Gen-Y and tech savvy markets.
3.    Customers like iApps, just as they like free things and having excuses to play with their iPhones.
4.    iApps encourage customer engagement with you and customer loyalty to you.
5.    iApps are a powerful conversation starter in a sales situation (or in any situation).
6.    Despite all this, iApps can actually perform very useful business functions that improve efficiency and save costs.
7.    An iApp will make you look cool, young and successful for one fiftieth the cost of a Porsche.