This final post in the series brings together the previous five themes, enabling a clearer perspective on the role of your website in your business model and your wider goal of customer engagement. Depending on your business model and how it’s working, you may decide you’ve done enough with web and start focusing on other things – or you may decide that ramping up your web presence is the best way to push your business model to the next level.

Part 6 of a 6-part series, due Wednesday 5/10