I have often wished I had the time to cultivate modesty...but I am too busy thinking about myself. (Edith Sitwell)

The computer/IT industry's opinion of itself has risen faster than its clock speeds. Who needs modesty when you have exponential sales growth that drives whole economies (the present is just a glitch) and futurists predicting a computer managed bliss on earth that is always just five years away?

The industry has written radical new rules on marketing, but computers have sold because people have wanted them to do things they couldn't do in other ways. The marketing of the industry itself has at core been poor to hostile.

The sales figures look good in isolation, but they represent a suffocation of a much greater potential. Instead of Ms Sitwell I'd suggest Golda Meir:

Don't be humble; you're not that great.